Introducing…the New Iridium.com

VP Corporate and Marketing Communications, Iridium

By Elizabeth Mailander

Elizabeth Mailander is vice president, corporate and marketing communications, at Iridium where she brings more than 20 years expertise as senior strategic communications counselor to boards, C-level executives and investors. She previously  served as Nextel’s chief communications officer, and has held the top communications position at Bearing Point and U.S. Telecom and was an executive at Ketchum Worldwide. She sits on the Board of Trustees for Davidson College, Davidson, N.C.

It gives me great pleasure to introduce to you a bold new approach to Iridium’s online presence.  Over the course of a year, we have taken an extensive look at our existing online assets, and have worked with partners, customers and stakeholders to gain insight into what matters to you most.  The result is the new Iridium.com, which represents an important investment in our company and our partners.
The new Iridium.com offers more than just a refreshed bold brand -- it is a new way to do business with Iridium. 

A few highlights and new site features include:

• Easier and more intuitive navigation for quick access to any page regardless of where you are on the site.
• Interactive and richer content about Iridium solutions, services and partners.
• Streamlined “How to Buy” experience making it easier to locate and purchase Iridium partner solutions and services.
• A new customer support section featuring a wealth of information including a “knowledge base” with frequently asked questions, fact sheets, brochures, an image library and maps demonstrating our global coverage.
• Short “Saved by Iridium” video features on Iridium partners and end-users discussing how Iridium solutions have had a positive impact on their business or life.

This new website is completely interactive with many opportunities to explore and learn more about how Iridium solutions and partners are truly everywhere. Speaking of interactive, if you’re reading this electronically, you can take an online tour of the new site to experience it for yourself.

The new Iridium.com is more than just a public web presence; it is the central portal for our partners to do business with Iridium.  Using the feedback we obtained from our partners and stakeholders, we replaced our current extranets with “Iridium for Partners,” a secure area on Iridium.com featuring the tools required to better meet your needs. As well as offering expanded content and functionality, the new partner site experience will give partners ways to connect and interact with Iridium and with each other. The intent of Iridium for Partners is to foster the ability for you to share best practices and news updates, as well as explore ideas and assist in bringing innovations to market quickly.

And this is just the start. Iridium.com is the hub for communications with our partners and stakeholders, and we plan to continue to develop tools which will support our partners’ businesses. Upcoming enhancements include more solution-focused content, including case studies and testimonials, along with additional functionality for our partners such as the ability to personalize their experience on Iridium.com.

Imagine the Possibilities

As we move closer to the launch of Iridium NEXT, the new Iridium.com will enable our ability to truly communicate what is possible in the future, allowing us to highlight the dynamic and innovative opportunities that NEXT will deliver. We will be able to further demonstrate the impact NEXT will have through interactive functionality such as animation, video and imagery, along with detailed articles and fact sheets -- taking the vision of NEXT and bringing those concepts to life through Iridium.com.
Iridium.com is designed to grow with us as we continue to look ahead at what is around the corner for our partners and for Iridium. You can expect to see more and exciting enhancements to the Iridium website in the coming months. 

If you have not yet had the opportunity, I invite you to explore the new Iridium.com. Should you have any feedback, please share it with us at iridium.online@iridium.com.